It's time to sit down and create an effective content marketing plan. If you're just starting out take it slow. You don't need to be everywhere. Pick one to three social networking sites and keep it simple and sincere.
Set social goals.
Social goals are a must for business today. Figuring out your objectives can be tricky, but here is a jumping off point.
- WEBSITE TRAFFIC: A functional, well-designed website is a necessity to maintaining and growing a successful business in 2017. Do it right. Would you build a house without a foundation? No? Then plunk down some dollar bills into a thoughtful website. Without it, you're dead in the water. This will be one of your most important marketing tools to gather leads and increase revenue.
- CUSTOMER LOYALTY: Social should be used as a tool to offer support to your community, to communicate openly and freely, and engage them with thought-provoking and informative content. Love the customers you have. Think quality over quantity.
- CUSTOMER SERVICE: How will you handle social media meltdowns? Sooner or later they are bound to come. Be prepared and equipped to respond because at the end of the day you should be focused on building a positive brand reputation.
- BRAND AWARENESS: Social media allows us to reach a broad audience. To reach them authentically you must commit to creating meaningful content. Hashtags will be your best friends and if you haven't researched industry influencers... well, get to it! Cast that net far and wide.
Understand your customer's needs.
What are your competitor's doing? How are their customers responding to them? Look to similar businesses and influencers strategy. The mold is already made. Study their social imprint and learn from their mistakes and improve upon their successes.
Target your audience.
Who is your audience? What social sites are they on? What kind of content will move them? Are they sharers or consumers of information? You should be able to narrow down your audience to age, income, location, education and even politics. Are your customers on Facebook, LinkedIn, Twitter, Instagram? Go there and chat with them.
Find your voice.
Are you carefree or serious and buttoned up? Your voice will depend upon your market. Your online voice is what gives your brand a personality. Find the voice that is right for you.
Measure your results.
Now it's time to measure all of your hard work and research. Are people responding? Do you know how to measure those results? There is a ton of data out there, and sure it's all important, but some is more so than others. We'd suggest focusing on engagement and page views to begin with.
Ready, set, go.
Are you ready to give it a go? If it sounds like too much Socially Yours can help you out. Contact us today to discuss social media coaching and/or full social media management. The important thing to remember is to come prepared because if you fail to plan, you plan to fail.